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Package a month of social content

Small businesses know they should post, and stop after a week. A monthly pack fixes that with a simple system: themes from real facts, drafts in the owner’s voice, and an approval calendar so the owner says yes once a week, not every day. You will build the system, write the first drafts and set up the calendar.

⏱ About 20–30 minutes to draft · the real-world steps take days · Works with or without AI · No signup

You will make

  • Content system
  • Drafts
  • Approval calendar

You will practise

  • Turning real business facts into post ideas
  • Writing in someone else’s voice without inventing claims
  • Running approvals so nothing goes out unchecked

Download the practice pack (.zip)See a finished exampleOffer contract (.md)

No AI key needed. The guided template works for everyone.

  1. 1Brief

    Specific answers make better results — with or without AI.

    One line.

  2. 2Make

    Pick a route. The template gives you a structure with [[blanks]] to fill in yourself. Your own key drafts it for you — then you still check it.

    See the exact prompt — copy it into any AI chat you already use
  3. 3Check
    The same rules run on every draft, human or AI. Most first drafts fail something — that is the point.
      Self-check — judgement no checker can make
    • 4Improve
      Fix one item at a time, then check again. Notice which fixes made it better — that is the skill.
      1. Run the check first.
    • 5Ship
      Use it for real: send it, post it or save it. Record what happened — that is your evidence of learning.
    A finished example
    The business, people and numbers are invented. It passes every check above, so you can see what “done” looks like before you start.
    Show the worked example
    > Worked example. The business, people and numbers are invented to show the shape of a finished deliverable.

# Monthly content pack: a tailoring shop that makes work uniforms and suits

## Content system
Real facts: suits ready in 7 days, alterations on clothes bought elsewhere, open since 2015, two tailors with 30 years between them.

- Week 1 theme: behind the seams · based on: two tailors with 30 years between them
- Week 2 theme: fix what you already own · based on: alterations on clothes bought elsewhere
- Week 3 theme: seven days to a suit · based on: suits ready in 7 days
- Week 4 theme: ten years on the same corner · based on: open since 2015
- Never posted: customer photos without a written yes, unconfirmed prices, comments about other shops

## Drafts
Voice: proud of the craft, a bit funny, never pushy

### Week 1
Baba Moyo has been cutting cloth since before most of our customers were born. Mai Tsitsi checks every buttonhole twice. Between them: 30 years and very strong opinions about lapels.
Visual: both tailors at the cutting table, hands only
Based on: two tailors with 30 years between them

### Week 2
Bought a jacket that almost fits? Bring it in. We take in, let out, shorten and rescue clothes from any shop. Your favourite shirt deserves a second life.
Visual: a before-and-after of a jacket taken in at the waist
Based on: alterations on clothes bought elsewhere

### Week 3
Monday: measurements. Wednesday: first fitting. Next Monday: you walk out in a suit made for you. Seven days, no shortcuts.
Visual: three photos, one per fitting day, of the same suit
Based on: suits ready in 7 days

### Week 4
Same corner, same scissors, since 2015. Thank you to everyone who keeps walking up our steps.
Visual: the shop front in morning light
Based on: open since 2015

## Approval calendar
Channel: Facebook page and WhatsApp Status, 3 times a week
- Drafts sent to the owner every Friday by 16:00
- Owner replies by Sunday; no reply means nothing is posted
- Posting days: Monday, Wednesday, Friday

## Measures
- Enquiries that mention a post, counted in a notebook at the counter
- Alteration jobs per week, compared with last month

## Boundary
- Every post is based on a fact the owner confirmed. No invented offers, prices or reviews.
- Nothing is posted without the owner's approval.

    Pro moves
    Methods this build practises
    Each method in the directory has a starter kit: the offer prefilled, first-sale steps, proof checks and the offer contract.
    METHOD 14Social content system for one nicheBuyer: one clearly defined professionMETHOD 12Newsletter production serviceBuyer: associations, training centres, local businesses and creatorsMETHOD 02Google Business Profile content kitBuyer: local businesses with neglected profiles
    Questions people ask
    Do I need to post every day?
    No. Three good posts a week that the owner approved beat daily filler. The system matters more than the volume.
    Can AI write all the posts?
    It can draft them from the facts you give it, and the guided template works without it. Either way, every post is checked against a real fact and approved by the owner.
    Will this make me money?
    Nobody can promise that, and Open Practice never does. This workshop helps you make work that is worth paying for and keep the evidence. Whether anyone buys depends on your market, your outreach and your work.
    Do I need an AI key to use this?
    No. The guided template teaches the same skill with no AI at all. If you add your own free key (Groq, Google Gemini, OpenRouter, Mistral or Cerebras), the tool can also draft and revise. The key stays in your browser and requests go straight to that provider.
    Where is my work saved?
    In this browser only (local storage), until you copy or download it. Nothing you type is sent to Open Practice.
    Keep building
    NEXT BUILDBuild 08 · Audit a public customer journeyYou’ll make: Evidence pack, Prioritized fixes, Mini-demoFREE TOOLHashtag GeneratorChoose hashtags with a strategy, not a pileFREE TOOLViral Hook GeneratorWrite opening lines that earn attention honestlyACADEMY COURSEEarn by Doing: useful work, honest offersThe full build path: guided activities, a hosted lab and a combined capstone.