FREE PRACTICAL AI LEARNING · LEARN BY DOINGNO SIGNUP NEEDED · YOUR WORK STAYS YOURS
Open PracticePRACTICAL AI ENGINEERING
EARN BY DOING · BUILD 02 · CLIENT SERVICE

Build a local business page

A small business does not need a big website. It needs one fast page that says what it does, where it is, how much things cost and how to get in touch. You will write the page brief and copy, a test plan for the demo, a launch checklist and a handoff note the owner can actually use. Build the page itself with the free Website Generator, then come back to test it.

⏱ About 20–30 minutes to draft · the real-world steps take days · Works with or without AI · No signup

You will make

  • Tested demo
  • Launch checklist
  • Client handoff

You will practise

  • Writing page copy from the owner’s real services and prices
  • Testing a page on a phone: speed, contrast, form and links
  • Handing over a site the owner can run without you

Download the practice pack (.zip)See a finished exampleOffer contract (.md)

No AI key needed. The guided template works for everyone.

  1. 1Brief

    Specific answers make better results — with or without AI.

  2. 2Make

    Pick a route. The template gives you a structure with [[blanks]] to fill in yourself. Your own key drafts it for you — then you still check it.

    See the exact prompt — copy it into any AI chat you already use
  3. 3Check
    The same rules run on every draft, human or AI. Most first drafts fail something — that is the point.
      Self-check — judgement no checker can make
    • 4Improve
      Fix one item at a time, then check again. Notice which fixes made it better — that is the skill.
      1. Run the check first.
    • 5Ship
      Use it for real: send it, post it or save it. Record what happened — that is your evidence of learning.
    A finished example
    The business, people and numbers are invented. It passes every check above, so you can see what “done” looks like before you start.
    Show the worked example
    > Worked example. The business, people and numbers are invented to show the shape of a finished deliverable.

# Page kit: Tendai’s Shoe Repairs, a shoe and bag repair stall

## Page copy
Headline: Shoe and bag repairs while you shop
One line: Heels, zips and straps fixed at the Fife Avenue market, most jobs ready the same day.

Services and prices:
- Heel replacement — US$5
- Zip repair — US$4
- Bag strap — US$3
- Resole (leather) — US$12

Where and when: Fife Avenue market, row C, Mon–Sat 8:00–17:00
Contact button: “WhatsApp Tendai to book” → WhatsApp only, replies within the hour
Proof shown on the page: four before-and-after photos Tendai took of real repairs

## Demo test plan
- Phone test: on a budget Android phone with mobile data, the text showed in 2 seconds and the photos in 4
- Contrast: all text readable outdoors at noon; the grey caption was too light, so it is now dark brown
- Contact test: the button opened WhatsApp with “Hello Tendai, I need a repair:” ready to send
- Links: 3 links, all open; the map link pointed to the wrong row and was fixed
- Facts: Tendai checked every price, the hours and the number on 4 November

## Launch checklist
- [x] Owner approved the copy in writing
- [x] Prices and phone number checked against the owner's list
- [x] Page loads on a phone in under 3 seconds
- [x] Every image is the owner's own, or free to use, and has alt text
- [x] Contact button tested from a second phone
- [x] The free web address is registered in the owner's name
- [x] Opening hours repeated next to the button for Saturday shoppers
- [ ] Handoff note sent and read

## Client handoff
- To change a price: open the page editor, find the price list, change the number, press Publish. It takes two minutes.
- Who owns what: the web address and the hosting account are in Tendai's name, with his email.
- What may cost money later: nothing, unless he buys a custom domain (about US$12 a year).
- How to get help: WhatsApp me; small text changes are free for the first month.

## Boundary
- No invented reviews, awards or customer numbers. Only proof the owner gave permission for.
- I do not run paid adverts or manage his WhatsApp.

    Pro moves
    Methods this build practises
    Each method in the directory has a starter kit: the offer prefilled, first-sale steps, proof checks and the offer contract.
    METHOD 01Local business website-in-a-dayBuyer: tradespeople, tutors, salons and small shopsMETHOD 02Google Business Profile content kitBuyer: local businesses with neglected profilesMETHOD 08Menu, price-list and service-sheet redesignBuyer: food vendors, salons, repairers and freelancersMETHOD 20Accessibility quick-audit serviceBuyer: small website owners
    Questions people ask
    Do I need to code to do this?
    No. The free Website Generator on Open Practice writes the page for you, and you read and change it. This workshop is about getting the content right and testing it properly.
    Who should own the domain?
    The business owner, always. Register it in their name with their email. You can help them set it up, but they must be able to keep the site if you disappear.
    Will this make me money?
    Nobody can promise that, and Open Practice never does. This workshop helps you make work that is worth paying for and keep the evidence. Whether anyone buys depends on your market, your outreach and your work.
    Do I need an AI key to use this?
    No. The guided template teaches the same skill with no AI at all. If you add your own free key (Groq, Google Gemini, OpenRouter, Mistral or Cerebras), the tool can also draft and revise. The key stays in your browser and requests go straight to that provider.
    Where is my work saved?
    In this browser only (local storage), until you copy or download it. Nothing you type is sent to Open Practice.
    Keep building
    NEXT BUILDBuild 03 · Create a customer-reply kitYou’ll make: FAQ, Response library, Escalation matrixFREE TOOLWebsite GeneratorGenerate and publish a one-page website for freeFREE TOOLLanding Page GeneratorBuild a landing page for one offerACADEMY COURSEEarn by Doing: useful work, honest offersThe full build path: guided activities, a hosted lab and a combined capstone.