Write a product description that answers buyers’ questions
Online buyers cannot touch your product, so the description must answer what it is, who it is for, what it does for them and the hard facts (size, material, delivery). You will build that from your own facts and test it for benefits, specs and unprovable claims.
You will practise
- Converting features into buyer benefits
- Writing scannable specs
- Avoiding claims you cannot prove
1Brief
Specific answers make better results — with or without AI.
2Make
Pick a route. The template gives you a structure with
[[blanks]]to fill in yourself. Your own key drafts it for you — then you still check it.See the exact prompt — copy it into any AI chat you already use
3Check
The same rules run on every draft, human or AI. Most first drafts fail something — that is the point.
4Improve
Fix one item at a time, then check again. Notice which fixes made it better — that is the skill.
- Run the check first.
5Ship
Use it for real: send it, post it or save it. Record what happened — that is your evidence of learning.
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Pro moves
- Answer the three questions buyers ask in your DMs — in the description.
- Benefits sell, specs reassure. You need both.
- Use the words buyers search for, not your internal names.
Questions people ask
What makes a good product description?
It tells the buyer what the product is, who it suits, what it does for them, and the facts — size, material, price and delivery — in a scannable layout.
How long should it be?
Most work well at 80–200 words with bullets. Expensive or technical items may need more detail lower down.
Do I need an AI key to use this?
No. The guided template teaches the same skill with no AI at all. If you add your own free key (Groq, Google Gemini, OpenRouter, Mistral or Cerebras), the tool can also draft and revise. The key stays in your browser and requests go straight to that provider.
Where is my work saved?
In this browser only (local storage), until you copy or download it. Nothing you type is sent to Open Practice.